Derived from the two common words; behavior and biometric, the emerging field of Behaviometric science is based on analysis of behavioral activities rather than specific physical characteristics in order to uniquely identify individuals. Analytical interpretation of the myriad of personal content interactions every viewer generates when using their media devices to interact with programming makes it possible to identify specific personality traits. These are then cluster analyzed and the results utilized to design and finely tune compelling content to attract, engage and retain viewers.